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The EU‐funded research project “Fifobi – Fit for Business – developing business competencies in school” (2009‐2012) focused on the implementation of economic education in seven European countries. The purpose of the project and this paper is to investigate the current programmes that exist within the final two years of compulsory education in the field of business education and pre‐vocational education.

In year one a thorough analysis of the curriculum was carried out. After a comprehensive evaluation personal interviews with teachers followed in year two and in year three personal interviews with representatives of the Social Partnership were conducted.

The Austrian curricula show a definite and clear focus on basic knowledge in economics. Social and self‐competences have to be taught in all subjects, but are poorly linked to the content of individual subjects. Many aspects of social and self‐competences are part of career orientation classes. A relatively small focus, however, is put on entrepreneurial thinking and acting.

The main objective for next steps is to draw up a new strategy of teaching to develop economic, business, social‐ and self competencies with the focus on responsibility for a local, regional, national and global level. The aim is to activate children and young people for global relations, formations of critical thinking and acting in economic education and global education.

Perceived effectiveness of nudging has been established as one of the most reliable predictors of acceptance of nudging. The purpose of this paper is to investigate how source credibility and argument strength influence the perceived effectiveness of textual information about food-related nudging in order to provide a better understanding of how acceptance of nudging may be facilitated.

A 2 × 2 scenario-based between-subjects factorial experiment with source credibility (high vs low) and argument strength (high vs low) as factors was applied. Data on respondents’ level of involvement in food-related behaviour were also collected.

Argument strength had a positive main effect on the perceived effectiveness of nudging, and there was a significant positive interaction effect of source credibility × argument strength on the perceived effectiveness of nudging.

The findings of this paper provide policy makers and other decision makers with a better understanding of how information about nudging should be communicated to consumers in order to facilitate acceptance.

This paper is one of the first to investigate how information about nudging should be communicated to consumers in order for nudging to be perceived as an effective and thus acceptable measure to influence food-related behaviour.

The purpose of this paper is to broaden the list of boundary factors which impact consumer evaluation of ambient scenting. More specifically, this study aims at demonstrating that pre-informing about the scenting measure, the particular environment in which the scenting takes place and the disposition of persuasion knowledge are necessary variables to be considered for achieving positive evaluations.

A field experiment was carried out in a local grocery store (a “pay-now” environment) and in a medical therapy centre (a “pre-paid” environment, n=200). The paper draws on the theoretical concept of spreading activation, the consumer decision process and the persuasion knowledge model. Data were analysed by using ANOVA and moderated regression analysis.

Consumers evaluated the scenting as more favourable when having been pre-informed about the marketing measure. Consumers were also more in favour of ambient scents in the usage-oriented, pre-paid service environment than in the purchase-oriented, pay-now store environment. Persuasion knowledge moderated the relationship between environment and evaluation of ambient scenting.

As important research implication, the role of customers’ pre-information, environment and persuasion knowledge as boundary factors for scent marketing interventions is supported. These results can inform retailers how best to proceed in scent marketing. Future research could extend the present results with various informational measures and in different pre-paid and pay-now environments and experiment with different scents.

The results speak for pre-informing customers and using scents particularly in pre-paid environments, such as medical therapy centres. For customers with a higher level of persuasion knowledge, pre-information and a fitting environment are particularly advisable.

This paper adds important insight to scent marketing literature by addressing additional boundary factors which so far have been neglected. Methodologically, it differentiates itself by employing a field experiment, which offers higher external validity than laboratory experiments which are frequently used in scent research.

The purpose of this paper is to assess the impact of CSR initiative preference, customer helping orientation and customer participation on willingness to engage in CSR and to demonstrate the influence this engagement has on their commitment and loyalty to the organisation.

This study entailed an online survey of customers from a large not-for-profit organisation (n = 210). Choice modelling is used to test a structural equation model of drivers and outcomes of willingness to engage in CSR.

Results demonstrate the CSR initiative preferred by customers has a stronger impact on their willingness to engage with the CSR initiative (volunteering their time, effort, money) than either customers' helping orientation or customer participation. Furthermore, willingness to engage in CSR influences customer commitment and loyalty to support and recommend the organisation.

The results clearly demonstrate the significant impact that customers' preferences for and willingness to engage in CSR initiatives have on customers' relationship with not-for-profit organisations.

The results highlight the importance of taking into account customer preferences for CSR issues to encourage customers to engage in CSR initiatives designed to benefit society.

Traditionally CSR literature has focused on how commercial firms' engagement in CSR creates value for the firm and society. The marketing literature has focused on how customer engagement in brand communities benefits the firm. This study extends the research by exploring customers’ willingness to engage in CSR with not-for-profit organisations. It uses Choice modelling to demonstrate the impact of customer preferences for local and aligned CSR initiatives on customer willingness to engage.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

The purpose of this paper is to apply the concept of holistic wellness to a postpartum care resort experiencescape to enhance women’s health and well-being. Several relevant theories are highlighted to demonstrate how to design a soothing postpartum care experiencescape. This paper also discusses the notion of regenerative business practices to achieve a win-win-win (customer–resort–community) strategy composed of collaborative networks that serve people and the planet.

A multidisciplinary literature review discusses the lack of postpartum care in the USA and shows how resorts could help improve women’s health and well-being by offering postpartum care services. This is a theory synthesis paper that seeks to achieve conceptual integration across multiple frameworks.

This conceptual model displays the interconnected relationships of holistic wellbeing, postpartum care experiencescape design and regenerative practices.

The essence of this conceptual paper is to address postpartum care in the USA and to develop a conceptual model for designing postpartum care experiencescapes in a resort setting.

The authors offer suggestions on how resorts and health-care services can co-design a postpartum care resort experiencescape to transform the mother’s postpartum period to the joy of parenthood.

This paper discusses how postpartum care experiencescapes in the resort context would contribute to solving some prevalent societal issues while advancing the future of hospitality research and businesses.

No research within the hospitality literature has yet discussed how the hospitality industry can collaborate with the health-care sector to establish postpartum care services to be at the forefront in leading the age of regeneration.

On April 2, 1987, IBM unveiled a series of long‐awaited new hardware and software products. The new computer line, dubbed the Personal Systems 30, 50, 60, and 80, seems destined to replace the XT and AT models that are the mainstay of the firm's current personal computer offerings. The numerous changes in hardware and software, while representing improvements on previous IBM technology, will require users purchasing additional computers to make difficult choices as to which of the two IBM architectures to adopt.